SHHHOWERCAP
THE CARE PACKAGE
During the COVID pandemic, we received messages from healthcare workers all around the USA, that because of the lack of PPE they had to use SHHHOWERCAP in replacement of a scrub cap. We knew instantly that we had to do something. Through our research, we found that hair coverings are not required in emergency rooms and labor and delivery units. Yet hair is a vehicle for transmission that puts healthcare workers at high risk.
As a small business we could only donate so many, so we decided to invite our consumers to gift a cap for Mother’s Day, SHHHOWERCAP - The Care Package program.
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CEO + Founder: Jackie De Jesu
Head Of Marketing: Lola Catero
Brand Comms Manager: Maryse Butler
Art Director: Stefanie Gomez
Branding: Center Design