PLANNED PARENTHOOD
SIGUE — In Planned Parenthood’s first Spanish brand campaign, we transform the ‘Be Seen’ platform to an homage of the diverse Latine community in this country.
To truly see the Latine community, we focused on the feeling of being seen and created ‘Sigue’. Not only does it encourage the audience to keep going and being who they are but also invites them to come by Planned Parenthood.
agency — VIRTUE WORLDWIDE
GCD: Heather McTavish
ACD: Stefanie Gomez
Senior Copywriter: Natalia Cade
Senior Copywriter: Shakyra Moore